The French book Louis Vuitton, A French Saga, authored by French journalist Stephanie Bonvicini and published by Paris-based Editions Fayard, tells how members of the Vuitton family actively aided the Vichy government led by Marshal Philippe Pétain and increased their wealth from their business affairs with the Germans. Nazi collaboration ĭuring World War II, Louis Vuitton collaborated with the Nazis during the German occupation of France. In 1936 Georges Vuitton died, and his son, Gaston-Louis Vuitton, assumed control of the company. Soon thereafter, the Louis Vuitton Speedy bag was introduced (both are still manufactured today). This bag was originally made for champagne vintners to transport bottles. Afterwards, in 1930, the Keepall bag was introduced. Stores also opened in New York, Bombay, Washington, London, Alexandria, and Buenos Aires as World War I began. It was the largest travel-goods store in the world at the time. In 1901, the Louis Vuitton Company introduced the Steamer Bag, a smaller piece of luggage designed to be kept inside Vuitton luggage trunks.īy 1913, the Louis Vuitton Building opened on the Champs-Elysees. In this same year, Georges travelled to the United States, where he toured cities such as New York, Philadelphia, and Chicago, selling Vuitton products. The patents later proved to be successful in stopping counterfeiting. Its graphic symbols, including quatrefoils and flowers (as well as the LV monogram), were based on the trend of using Japanese Mon designs in the late Victorian era. In 1896, the company launched the signature Monogram Canvas and made the worldwide patents on it.
Īfter the death of his father, Georges Vuitton began a campaign to build the company into a worldwide corporation, exhibiting the company's products at the Chicago World's Fair in 1893. In 1892, Louis Vuitton died, and the company's management passed to his son. Vuitton déposée", which translates into "L. Soon thereafter, due to the continuing imitation of his look, in 1888, Vuitton created the Damier Canvas pattern, which bore a logo that reads " marque L. By 1885, the company opened its first store in London on Oxford Street. To protect against the duplication of his look, Vuitton changed the Trianon design to a beige and brown stripes design in 1876. In 1871, Ōyama Iwao became the first recorded Japanese customer, ordering a set of luggage while in Paris as a military observer during the Franco-Prussian War. The company participated in the 1867 Universal Exhibition in Paris.
Many other luggage makers later imitated Vuitton's style and design. It was Vuitton's gray Trianon canvas flat trunk that allowed the ability to stack them on top of another with ease for voyages. Before the introduction of Vuitton's trunks, rounded-top trunks were used, generally to promote water runoff, and thus could not be stacked. In 1858, Vuitton introduced his flat-topped trunks with Trianon canvas, making them lightweight and airtight. Louis Vuitton had observed that the HJ Cave Osilite trunk could be easily stacked. Louis Vuitton started at $10,567 as a sales price.
The Louis Vuitton label was founded by Vuitton in 1854 on Rue Neuve des Capucines in Paris, France.
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